Herbivore Shirt Packaging


Package Design | Photography | DEVELOPMENT

This is a packaging design concept I did in my Marketplace Graphic class. The project was to design packaging for an item that would solve a problem. The item I chose to design packaging for was a shirt sold by the clothing store Herbivore. The shirt did not have any packaging at all and laid flat on a shelf so I wanted to give the shirts more vertical presence while on display.

I designed the label that goes around the box to reflect the graphic that is on the shirt. Once the box is opened, the graphic would be right on top. I also designed the packages to be reused or easily used to gift to someone. 

The graphic on the shirt was designed by Josh Hooten and the shirt is sold in the store Herbivore Clothing Company.